During a global survey among static out-of-home (OOH) media owners published in February 2024, around 46 percent of respondents in Latin America chose additional OOH inventory as one of their main business investment priorities in the following one to two years. The same share of interviewees mentioned improving operational efficiency. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Latin America as of February 2024
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Broadsign. (February 12, 2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Latin America as of February 2024 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1454396/business-investment-ooh-owners-latin-america/
Broadsign. "Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Latin America as of February 2024." Chart. February 12, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1454396/business-investment-ooh-owners-latin-america/
Broadsign. (2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Latin America as of February 2024. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1454396/business-investment-ooh-owners-latin-america/
Broadsign. "Leading Business Investment Priorities in The next One to Two Years among Media Owners with Static Out-of-home (Ooh) Advertising Inventory in Latin America as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454396/business-investment-ooh-owners-latin-america/
Broadsign, Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Latin America as of February 2024 Statista, https://www.statista.com/statistics/1454396/business-investment-ooh-owners-latin-america/ (last visited January 06, 2025)
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Latin America as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454396/business-investment-ooh-owners-latin-america/
