As of early 2024, advertising on YouTube had the highest reach in Sweden among the presented social networks, with 88.6 percent. Facebook, and Instagram followed, with 67.1 percent and 65.3 percent, respectively.
Reach of social media advertising in Sweden as of January 2024, by platform
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Reach of social media advertising in Sweden as of January 2024, by platform [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1456869/social-media-advertising-reach-sweden/?__sso_cookie_checker=failed
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Sweden as of January 2024, by platform." Chart. February 21, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1456869/social-media-advertising-reach-sweden/?__sso_cookie_checker=failed
DataReportal, We Are Social, Meltwater. (2024). Reach of social media advertising in Sweden as of January 2024, by platform. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1456869/social-media-advertising-reach-sweden/?__sso_cookie_checker=failed
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Sweden as of January 2024, by Platform." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1456869/social-media-advertising-reach-sweden/?__sso_cookie_checker=failed
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Sweden as of January 2024, by platform Statista, https://www.statista.com/statistics/1456869/social-media-advertising-reach-sweden/?__sso_cookie_checker=failed (last visited January 22, 2025)
Reach of social media advertising in Sweden as of January 2024, by platform [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1456869/social-media-advertising-reach-sweden/?__sso_cookie_checker=failed