During a 2023 survey of marketing professionals working with influencer marketing in Spain, 58 percent of respondents said the main objective behind their investment in influencer marketing campaigns was to gain visibility and awareness. Positioning and brand image followed with 22 percent of respondents citing it.
Goals of marketers related to influencer marketing in Spain as of September 2023
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Reason Why. (February 13, 2024). Goals of marketers related to influencer marketing in Spain as of September 2023 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1459479/objectives-influencer-marketing-spain/?__sso_cookie_checker=failed
Reason Why. "Goals of marketers related to influencer marketing in Spain as of September 2023." Chart. February 13, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1459479/objectives-influencer-marketing-spain/?__sso_cookie_checker=failed
Reason Why. (2024). Goals of marketers related to influencer marketing in Spain as of September 2023. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1459479/objectives-influencer-marketing-spain/?__sso_cookie_checker=failed
Reason Why. "Goals of Marketers Related to Influencer Marketing in Spain as of September 2023." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1459479/objectives-influencer-marketing-spain/?__sso_cookie_checker=failed
Reason Why, Goals of marketers related to influencer marketing in Spain as of September 2023 Statista, https://www.statista.com/statistics/1459479/objectives-influencer-marketing-spain/?__sso_cookie_checker=failed (last visited January 21, 2025)
Goals of marketers related to influencer marketing in Spain as of September 2023 [Graph], Reason Why, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1459479/objectives-influencer-marketing-spain/?__sso_cookie_checker=failed
