Advertising market size in China 2021-2025

Published by Statista Research Department, Nov 28, 2024

China's advertising market size was expected to recover back to the one trillion yuan threshold in 2024. After falling to 921 billion yuan in 2022, the market size registered 6.2 percent growth in 2023 and was anticipated to increase by 8.2 percent in 2024.

Market size of advertising in China from 2021 to 2023, with estimates till 2025 (in billion yuan)

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Release date

March 2024

Region

China

Survey time period

2021 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024).

Figures are calculated by the estimations from the QuestMobile Ad Insight database with publicly available corporate annual reports as references.

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaInfluencer/KOL marketing in ChinaSocial media marketing in China
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