In 2023, the casual games genre accounted for the highest share of mobile game ads in India, amounting to nearly 36 percent of creatives. This was followed by the puzzle and simulation genres. Casual games also accounted for the highest share of mobile game advertisers that year.
Distribution of mobile game ad creatives in India in 2023, by genre
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Business of Apps. (January 18, 2024). Distribution of mobile game ad creatives in India in 2023, by genre [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1461536/india-mobile-game-ad-creatives-by-genre/?__sso_cookie_checker=failed
Business of Apps. "Distribution of mobile game ad creatives in India in 2023, by genre." Chart. January 18, 2024. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1461536/india-mobile-game-ad-creatives-by-genre/?__sso_cookie_checker=failed
Business of Apps. (2024). Distribution of mobile game ad creatives in India in 2023, by genre. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1461536/india-mobile-game-ad-creatives-by-genre/?__sso_cookie_checker=failed
Business of Apps. "Distribution of Mobile Game Ad Creatives in India in 2023, by Genre." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1461536/india-mobile-game-ad-creatives-by-genre/?__sso_cookie_checker=failed
Business of Apps, Distribution of mobile game ad creatives in India in 2023, by genre Statista, https://www.statista.com/statistics/1461536/india-mobile-game-ad-creatives-by-genre/?__sso_cookie_checker=failed (last visited January 24, 2025)
Distribution of mobile game ad creatives in India in 2023, by genre [Graph], Business of Apps, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1461536/india-mobile-game-ad-creatives-by-genre/?__sso_cookie_checker=failed