During a global October 2023 survey where communications specialists were asked to select the top three trends that would dominate their influencer marketing campaigns for the following year, 47 percent mentioned greater accountability and focus on return on investment (ROI). Following were video content, with 38 percent, and blending influencer marketing with paid social, cited by 35 percent of respondents.
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023
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Influencer Intelligence. (March 5, 2024). Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
Influencer Intelligence. "Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023." Chart. March 5, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
Influencer Intelligence. (2024). Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
Influencer Intelligence. "Leading Trends Dominating Influencer Marketing Strategies According to Marketers Worldwide as of October 2023." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
Influencer Intelligence, Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023 Statista, https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/ (last visited January 06, 2025)
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023 [Graph], Influencer Intelligence, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1462369/leading-trends-influencer-marketing-worldwide/
