In 2023, shoppers between the ages of 25 and 34 bought the most beauty and wellness-related products online in Norway. In that year, about two-fifths of Norwegians in this age group bought beauty items on the internet. In general, the younger generations engaged in more beauty e-commerce than the older generations. For instance, in the age group of 65 to 74, only 11 percent of individuals made purchases of such items through online channels.
Share of online beauty and wellness shoppers in Norway in 2023, by age group
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Statistics Norway. (April 23, 2024). Share of online beauty and wellness shoppers in Norway in 2023, by age group [Graph]. In Statista. Retrieved March 30, 2025, from https://www.statista.com/statistics/1463173/norway-online-beauty-shoppers-age-group/?__sso_cookie_checker=failed
Statistics Norway. "Share of online beauty and wellness shoppers in Norway in 2023, by age group." Chart. April 23, 2024. Statista. Accessed March 30, 2025. https://www.statista.com/statistics/1463173/norway-online-beauty-shoppers-age-group/?__sso_cookie_checker=failed
Statistics Norway. (2024). Share of online beauty and wellness shoppers in Norway in 2023, by age group. Statista. Statista Inc.. Accessed: March 30, 2025. https://www.statista.com/statistics/1463173/norway-online-beauty-shoppers-age-group/?__sso_cookie_checker=failed
Statistics Norway. "Share of Online Beauty and Wellness Shoppers in Norway in 2023, by Age Group." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1463173/norway-online-beauty-shoppers-age-group/?__sso_cookie_checker=failed
Statistics Norway, Share of online beauty and wellness shoppers in Norway in 2023, by age group Statista, https://www.statista.com/statistics/1463173/norway-online-beauty-shoppers-age-group/?__sso_cookie_checker=failed (last visited March 30, 2025)
Share of online beauty and wellness shoppers in Norway in 2023, by age group [Graph], Statistics Norway, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1463173/norway-online-beauty-shoppers-age-group/?__sso_cookie_checker=failed