Digital media spend share India 2023, by industry

Published by
Tanushree Basuroy,
May 3, 2024

In 2023, the FMCG vertical contributed the highest share of digital media spends in India, accounting for 36 percent. The e-commerce industry followed by a significant margin. The digital media industry was valued at over 400 billion Indian rupees that year.

Distribution of digital media spending in India in 2023, by industry

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2024

Region

India

Survey time period

2023

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2018 started in April 2017 and ended in March 2018.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in India "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in India

Overview

5

Emerging advertising platforms

6

Expenditure by channel

4

Expenditure by format

4

Influencer advertising

5

Social media advertising

4

Further Content: You might find this interesting as well

Topics

Digital marketing in IndiaInfluencer marketing in IndiaAdvertising industry in IndiaDigital advertising in IndiaSocial media advertising in India
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.