During the September 2023 survey, 70 percent of responding brand and agency marketers from the United Kingdom stated that data privacy and compliance was a challenge of implementing artificial intelligence (AI) within digital advertising. The was the most frequently named issue. Technical complexity of artificial intelligence (AI) integration ranked second, mentioned by 63 percent of respondents.
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in the United Kingdom (UK) as of September 2023
among media professionals working within a brand or agency
Supplementary notes
* The survey was carried out among 104 media professionals from Europe. A separate number of respondents from the United Kingdom (UK) was not provided.
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ExchangeWire, & StackAdapt. (December 31, 2023). Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in the United Kingdom (UK) as of September 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1466968/challenges-ai-digital-advertising-uk/
ExchangeWire, und StackAdapt. "Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in the United Kingdom (UK) as of September 2023." Chart. December 31, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1466968/challenges-ai-digital-advertising-uk/
ExchangeWire, StackAdapt. (2023). Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in the United Kingdom (UK) as of September 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1466968/challenges-ai-digital-advertising-uk/
ExchangeWire, and StackAdapt. "Challenges in Implementing Artificial Intelligence (Ai) within Digital Advertising According to among Media Professionals in The United Kingdom (Uk) as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1466968/challenges-ai-digital-advertising-uk/
ExchangeWire & StackAdapt, Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in the United Kingdom (UK) as of September 2023 Statista, https://www.statista.com/statistics/1466968/challenges-ai-digital-advertising-uk/ (last visited January 06, 2025)
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in the United Kingdom (UK) as of September 2023 [Graph], ExchangeWire, & StackAdapt, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1466968/challenges-ai-digital-advertising-uk/
