During a 2024 survey carried out in the United Kingdom (UK), marketers were about resources or support that would be helpful for them as they prepared for a transition away from third-party cookies. The most frequently named item were best practices for data collection, followed by education resources of other targeting methods and industry benchmarks on ad performance without third-party cookies.
Resources or support deemed helpful for marketers in the preparation for third-party cookie deprecation in the United Kingdom (UK) as of May 2024
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YouGov. (May 14, 2024). Resources or support deemed helpful for marketers in the preparation for third-party cookie deprecation in the United Kingdom (UK) as of May 2024 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1469165/resources-cookie-deprecation-uk/?__sso_cookie_checker=failed
YouGov. "Resources or support deemed helpful for marketers in the preparation for third-party cookie deprecation in the United Kingdom (UK) as of May 2024." Chart. May 14, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1469165/resources-cookie-deprecation-uk/?__sso_cookie_checker=failed
YouGov. (2024). Resources or support deemed helpful for marketers in the preparation for third-party cookie deprecation in the United Kingdom (UK) as of May 2024. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1469165/resources-cookie-deprecation-uk/?__sso_cookie_checker=failed
YouGov. "Resources or Support Deemed Helpful for Marketers in The Preparation for Third-party Cookie Deprecation in The United Kingdom (Uk) as of May 2024." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/1469165/resources-cookie-deprecation-uk/?__sso_cookie_checker=failed
YouGov, Resources or support deemed helpful for marketers in the preparation for third-party cookie deprecation in the United Kingdom (UK) as of May 2024 Statista, https://www.statista.com/statistics/1469165/resources-cookie-deprecation-uk/?__sso_cookie_checker=failed (last visited January 22, 2025)
Resources or support deemed helpful for marketers in the preparation for third-party cookie deprecation in the United Kingdom (UK) as of May 2024 [Graph], YouGov, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/1469165/resources-cookie-deprecation-uk/?__sso_cookie_checker=failed
