In 2024, Shell was perceived as the most sustainable brand worldwide, with a sustainability perception value of 3.36 billion British pounds. BP, also an oil and gas brand, also made it to the top 10. According to the source, the metric indicates how sustainable consumers perceive a brand to be and how much of its brand value is dependent on maintaining a reputation for acting sustainably.
Leading UK brands worldwide in 2024, by sustainability perception value
(in million GBP)
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Brand Finance. (May 1, 2024). Leading UK brands worldwide in 2024, by sustainability perception value (in million GBP) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1472303/uk-brands-sustainability-perception/
Brand Finance. "Leading UK brands worldwide in 2024, by sustainability perception value (in million GBP)." Chart. May 1, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1472303/uk-brands-sustainability-perception/
Brand Finance. (2024). Leading UK brands worldwide in 2024, by sustainability perception value (in million GBP). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1472303/uk-brands-sustainability-perception/
Brand Finance. "Leading Uk Brands Worldwide in 2024, by Sustainability Perception Value (in Million Gbp)." Statista, Statista Inc., 1 May 2024, https://www.statista.com/statistics/1472303/uk-brands-sustainability-perception/
Brand Finance, Leading UK brands worldwide in 2024, by sustainability perception value (in million GBP) Statista, https://www.statista.com/statistics/1472303/uk-brands-sustainability-perception/ (last visited January 08, 2025)
Leading UK brands worldwide in 2024, by sustainability perception value (in million GBP) [Graph], Brand Finance, May 1, 2024. [Online]. Available: https://www.statista.com/statistics/1472303/uk-brands-sustainability-perception/