Leading programmatic ad concerns worldwide 2024

Published by Statista Research Department, Aug 23, 2024

During a 2024 survey, programmatic experts named brand safety and suitability as the leading cause for concern in their work. The deprecation of third-party cookies - abandoned by Google in late July 2024 - ranked second, named by 52 percent of respondents.

Leading concerns among programmatic advertising experts worldwide as of July 2024

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Release date

August 2024

Region

Worldwide

Survey time period

July 2024

Number of respondents

100 respondents

Special properties

among programmatic experts

Supplementary notes

Multiple answers were permitted.

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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