Consumers finding ads on selected media entertaining in the U.S. 2023, by generation

Published by
J. G. Navarro,
Aug 15, 2024
During a late 2023 survey in the United States, approximately 41 percent of responding adult Gen Zers said they found ads on social media entertaining. Meanwhile, 53 percent of baby boomers reported finding TV commercials entertaining. On average, according to the same study, most U.S. consumers found informative ads on TV and social media.

Percentage of consumers finding advertising on selected media entertaining in the United States as of November 2023, by generation

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Release date

February 2024

Region

United States

Survey time period

November 6 to 13, 2023

Number of respondents

3,004 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

The source does not specify the survey type.

Original question: "On which do you find advertising entertaining, informative, irritating?"

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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