Around four out of ten respondents in the Baltic States reported following influencers or content creators on social media in 2023. Lithuania had the largest share of influencer followers at 41 percent.
Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)?
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European Commission. (November 16, 2023). Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/
European Commission. "Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)?." Chart. November 16, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/
European Commission. (2023). Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)?. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/
European Commission. "Do You Follow Any Influencers or Content Creators on Social Media Channels (E.G., Youtube, Instagram, Tiktok, Etc.)?." Statista, Statista Inc., 16 Nov 2023, https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/
European Commission, Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? Statista, https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/ (last visited January 07, 2025)
Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? [Graph], European Commission, November 16, 2023. [Online]. Available: https://www.statista.com/statistics/1479817/share-of-people-following-influencers-baltics/
