A U.S. study carried out in 2024 asked shoppers how often product recommendations influenced them when shopping online. About a third of them stated that happened occasionally, but it depended on the products they were looking for. Another 21 percent answered they sometimes made purchases based on product recommendations, but only if it was something they needed anyway.
Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency
Respondents were asked: 'How often do you make a purchase, or add to your purchase, based on product recommendations on a website while online shopping?'
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Bizrate Insights. (January 31, 2024). Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/?__sso_cookie_checker=failed
Bizrate Insights. "Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency." Chart. January 31, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/?__sso_cookie_checker=failed
Bizrate Insights. (2024). Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/?__sso_cookie_checker=failed
Bizrate Insights. "Share of Shoppers Purchasing Online Based on Product Recommendations in The United States in 2024, by Frequency." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/?__sso_cookie_checker=failed
Bizrate Insights, Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency Statista, https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/?__sso_cookie_checker=failed (last visited January 21, 2025)
Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency [Graph], Bizrate Insights, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/?__sso_cookie_checker=failed
