As of May 2024, YouTube was the most popular digital platform among Gen Z internet users in the United States. Around nine in 10 respondents reported accessing the platform. Instagram ranked second, as 73 percent of respondents stated to have engaged with the platform. Messaging platform WhatsApp was the least used digital platform, as only around 25 percent of consumers engaged with it as of the examined period.
Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024
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Insider Intelligence. (June 10, 2024). Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1484914/digital-platform-usage-gen-z-us/?__sso_cookie_checker=failed
Insider Intelligence. "Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024." Chart. June 10, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1484914/digital-platform-usage-gen-z-us/?__sso_cookie_checker=failed
Insider Intelligence. (2024). Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1484914/digital-platform-usage-gen-z-us/?__sso_cookie_checker=failed
Insider Intelligence. "Share of Gen Z Internet Users in The United States Who Accessed Selected Social Media and Online Video Platforms as of May 2024." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/1484914/digital-platform-usage-gen-z-us/?__sso_cookie_checker=failed
Insider Intelligence, Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024 Statista, https://www.statista.com/statistics/1484914/digital-platform-usage-gen-z-us/?__sso_cookie_checker=failed (last visited January 22, 2025)
Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024 [Graph], Insider Intelligence, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/1484914/digital-platform-usage-gen-z-us/?__sso_cookie_checker=failed
