Items purchased through live shopping events or streams Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Sep 18, 2024

According to a survey by Rakuten Insight in May 2024, 74 percent of respondents in Indonesia said they purchased apparel items through live shopping events or streams. Meanwhile, only five percent of respondents reported that they purchased experiences such as travel through such streams.

Items purchased through live shopping events or streams in Indonesia as of May 2024

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Release date

September 2024

Region

Indonesia

Survey time period

May 9 to 31, 2024

Number of respondents

7,059 respondents

Age group

16 years and older

Special properties

among those who participated in live commerce or live shopping events

Method of interview

Online survey

Supplementary notes

Original question: “Which item(s) did you purchase through live shopping events or streams? Choose all that applies.”

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Overview

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Usage

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Channels

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Consumer behavior

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Topics

E-commerce in Southeast AsiaE-commerce in IndonesiaE-commerce in the Asia-Pacific regionSocial commerce in Vietnam Social commerce in Thailand
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