About half of U.S. individuals in the age bracket 18-29 think luxury brands should widen their selection of goods and be more accessible to consumers. Only a little above 20 percent of those surveyed said luxury brands should be on the upper price range and remain exclusive.
Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024
Characteristic
Should offer a selection of goods so as to be accessible to more people
Goods should be at the upper end of the price range so as not to erode the value of the brand
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YouGov. (August 28, 2024). Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/?__sso_cookie_checker=failed
YouGov. "Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024." Chart. August 28, 2024. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/?__sso_cookie_checker=failed
YouGov. (2024). Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/?__sso_cookie_checker=failed
YouGov. "Opinions on Accessibility of Luxury Brands among Gen Z Consumers in The United States in 2024." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/?__sso_cookie_checker=failed
YouGov, Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024 Statista, https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/?__sso_cookie_checker=failed (last visited January 25, 2025)
Opinions on accessibility of luxury brands among Gen Z consumers in the United States in 2024 [Graph], YouGov, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1493712/luxury-accessibility-opinions-gen-z/?__sso_cookie_checker=failed
