Attitudes of CMOs toward generative artificial intelligence (GenAI) worldwide 2024

Published by
J. G. Navarro,
Dec 10, 2024

As of July 2024, around 65 percent of chief marketing officers (CMOs) surveyed worldwide reported believing that generative artificial intelligence (GenAI) will never replace human imagination. The same share of respondents stated that their customers were willing to pay a premium for human-created content. Additionally, 49 percent said GenAI will not be able to create ads that move people.

Attitudes of chief marketing officers (CMOs) toward generative artificial intelligence (GenAI) worldwide as of July 2024

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Release date

July 2024

Region

Worldwide

Survey time period

as of July 31, 2024

Number of respondents

>950

Supplementary notes

The source does not specify the survey type or the survey period. The date provided is the release date.

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Topics

The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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