During a 2024 survey, 41 percent of responding social media users from the United States stated that that authenticity of the influencer's content was a factor that increased their trust in influencer product recommendations. Nearly one in three named the influencer's expertise in the product category in the same context.
Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Izea. (April 16, 2024). Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1496620/factor-trust-influencer-recommendations-usa/?__sso_cookie_checker=failed
Izea. "Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024." Chart. April 16, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1496620/factor-trust-influencer-recommendations-usa/?__sso_cookie_checker=failed
Izea. (2024). Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1496620/factor-trust-influencer-recommendations-usa/?__sso_cookie_checker=failed
Izea. "Factors That Increased Trust in Influencer Product Recommendations among Social Media Users in The United States as of March 2024." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1496620/factor-trust-influencer-recommendations-usa/?__sso_cookie_checker=failed
Izea, Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024 Statista, https://www.statista.com/statistics/1496620/factor-trust-influencer-recommendations-usa/?__sso_cookie_checker=failed (last visited January 21, 2025)
Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024 [Graph], Izea, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1496620/factor-trust-influencer-recommendations-usa/?__sso_cookie_checker=failed
