Reaching an estimated market value of 90 billion yuan, China's out-of-home (OOH) advertising was on the course to expand at a compound annual growth rate of 8.3 percent between 2024 and 2028. Digital ads exhibited a more solid growth than print ads.
Compound annual growth rate (CAGR) of digital and print out-of-home (OOH) ad spend in China from 2019 to 2023, with forecasts between 2024 and 2028
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
China Advertising Association. (April 23, 2024). Compound annual growth rate (CAGR) of digital and print out-of-home (OOH) ad spend in China from 2019 to 2023, with forecasts between 2024 and 2028 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1536089/china-out-of-home-advertising-market-change-digital-vs-print/?__sso_cookie_checker=failed
China Advertising Association. "Compound annual growth rate (CAGR) of digital and print out-of-home (OOH) ad spend in China from 2019 to 2023, with forecasts between 2024 and 2028." Chart. April 23, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1536089/china-out-of-home-advertising-market-change-digital-vs-print/?__sso_cookie_checker=failed
China Advertising Association. (2024). Compound annual growth rate (CAGR) of digital and print out-of-home (OOH) ad spend in China from 2019 to 2023, with forecasts between 2024 and 2028. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1536089/china-out-of-home-advertising-market-change-digital-vs-print/?__sso_cookie_checker=failed
China Advertising Association. "Compound Annual Growth Rate (Cagr) of Digital and Print Out-of-home (Ooh) Ad Spend in China from 2019 to 2023, with Forecasts between 2024 and 2028." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1536089/china-out-of-home-advertising-market-change-digital-vs-print/?__sso_cookie_checker=failed
China Advertising Association, Compound annual growth rate (CAGR) of digital and print out-of-home (OOH) ad spend in China from 2019 to 2023, with forecasts between 2024 and 2028 Statista, https://www.statista.com/statistics/1536089/china-out-of-home-advertising-market-change-digital-vs-print/?__sso_cookie_checker=failed (last visited January 21, 2025)
Compound annual growth rate (CAGR) of digital and print out-of-home (OOH) ad spend in China from 2019 to 2023, with forecasts between 2024 and 2028 [Graph], China Advertising Association, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1536089/china-out-of-home-advertising-market-change-digital-vs-print/?__sso_cookie_checker=failed
