According to a survey conducted in China in June 2024, over 94 percent of respondents had experienced at least one step of the customer brand awareness journey via out-of-home advertising. The effects of OOH ads were most significant in promoting new brands, confirmed by over half of respondents.
Effect of out-of-home advertising on building brand awareness in China in June 2024, by customer journey
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Miaozhen Systems, & Digitaling. (July 26, 2024). Effect of out-of-home advertising on building brand awareness in China in June 2024, by customer journey [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1536250/china-out-of-home-advertising-effect-on-brand-awareness/?__sso_cookie_checker=failed
Miaozhen Systems, und Digitaling. "Effect of out-of-home advertising on building brand awareness in China in June 2024, by customer journey." Chart. July 26, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1536250/china-out-of-home-advertising-effect-on-brand-awareness/?__sso_cookie_checker=failed
Miaozhen Systems, Digitaling. (2024). Effect of out-of-home advertising on building brand awareness in China in June 2024, by customer journey. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1536250/china-out-of-home-advertising-effect-on-brand-awareness/?__sso_cookie_checker=failed
Miaozhen Systems, and Digitaling. "Effect of Out-of-home Advertising on Building Brand Awareness in China in June 2024, by Customer Journey." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1536250/china-out-of-home-advertising-effect-on-brand-awareness/?__sso_cookie_checker=failed
Miaozhen Systems & Digitaling, Effect of out-of-home advertising on building brand awareness in China in June 2024, by customer journey Statista, https://www.statista.com/statistics/1536250/china-out-of-home-advertising-effect-on-brand-awareness/?__sso_cookie_checker=failed (last visited January 21, 2025)
Effect of out-of-home advertising on building brand awareness in China in June 2024, by customer journey [Graph], Miaozhen Systems, & Digitaling, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1536250/china-out-of-home-advertising-effect-on-brand-awareness/?__sso_cookie_checker=failed
