In 2023, around 73 percent of the companies surveyed, stated that they use social media for image cultivation and marketing. Almost half of the respondents stated that they even used social media platforms to recruit new employees.
Motives for the use of social media for companies in Germany in 2023
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Statistisches Bundesamt. (October 10, 2024). Motives for the use of social media for companies in Germany in 2023 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1536721/motives-companies-using-social-media-germany/
Statistisches Bundesamt. "Motives for the use of social media for companies in Germany in 2023." Chart. October 10, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1536721/motives-companies-using-social-media-germany/
Statistisches Bundesamt. (2024). Motives for the use of social media for companies in Germany in 2023. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1536721/motives-companies-using-social-media-germany/
Statistisches Bundesamt. "Motives for The Use of Social Media for Companies in Germany in 2023." Statista, Statista Inc., 10 Oct 2024, https://www.statista.com/statistics/1536721/motives-companies-using-social-media-germany/
Statistisches Bundesamt, Motives for the use of social media for companies in Germany in 2023 Statista, https://www.statista.com/statistics/1536721/motives-companies-using-social-media-germany/ (last visited January 07, 2025)
Motives for the use of social media for companies in Germany in 2023 [Graph], Statistisches Bundesamt, October 10, 2024. [Online]. Available: https://www.statista.com/statistics/1536721/motives-companies-using-social-media-germany/
