Leading reasons to watch live commerce SEA 2024

Published by Statista Research Department, Nov 25, 2024

According to a survey conducted in Southeast Asia in 2024, 71 percent of respondents stated that their reason for consuming live commerce content were good deals. Another 66 percent watched live commerce content for product reviews.

Leading motivations to consume live commerce in Southeast Asia as of August 2024

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Release date

October 2024

Region

Asia

Survey time period

June to August 2024

Number of respondents

2,121 respondents

Age group

18 years and older

Special properties

respondents from Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines

Method of interview

Online survey

Supplementary notes

Original question: "What are your main motivations for consuming live commerce content?"

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Statistics on " Live commerce in Asia "

The most important statistics
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Other statistics that may interest you Live commerce in Asia

Overview

6

Usage

6

Channels

7

Consumer behavior

5

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Topics

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