Leading consumer electronics brands for Diwali shopping in India 2023

Published by A. Minhas, Dec 10, 2024

Samsung was the best performing consumer electronics brand with a net buzz score of 46.6 during the Diwali festive season in 2023 in India. Apple followed closed with a net buzz score of 39.3 in the same period. 

Leading consumer electronics brands for Diwali shopping in India in November 2023

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Release date

October 2024

Region

India

Survey time period

November 2023

Number of respondents

800 respondents

Special properties

based in urban India

Method of interview

Online survey

Supplementary notes

Survey question: "Over the past two weeks, which of the following brands have your heard something positive or negative about (whether in the news, through advertising, or talking to friends and family)?

Brand ranking is based on Net buzz score ranging from -100 to +100.

Net buzz ranking determines the brand's positive buzz score minus the negative buzz score for November 2023.

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Overview

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Consumer sentiments

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Festive season retail in India Holiday season e-commerce in the United StatesHoliday season in CanadaFestivals in FinlandHoliday season shopping in Australia
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