Programmatic share in DOOH ad spend worldwide 2023, by region

Published by Statista Research Department, Nov 29, 2024

In 2023, programmatic spending accounted for more than 20 percent of digital out-of-home advertising expenditure in Europe, making the region the most automatized worldwide. Africa ranked second, with 5.5 percent. 

Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023, by region

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Release date

July 2024

Region

Worldwide

Survey time period

2023

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Statistics on " Programmatic advertising worldwide "

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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