Programmatic share in DOOH ad spend worldwide 2023-2024
In 2023, programmatic spending accounted for 8.1 percent of digital out-of-home advertising expenditure worldwide. The source projected that the share would double in 2024.
Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Programmatic advertising worldwide
Overview
8
- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Programmatic ad spend growth worldwide 2018-2028
- Premium Statistic Digital ad spend worldwide 2021-2030, by purchase method
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Economic losses due to ad fraud worldwide 2023, by format
- Premium Statistic Programmatic ad brand risk rate 2022, by category
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Key data on bid shading worldwide 2023
Regional data
4
- Premium Statistic Programmatic share of digital ad spend worldwide 2022, by region
- Premium Statistic Programmatic ad spend worldwide 2024, by region
- Premium Statistic Distribution of programmatic ad spend worldwide 2024, by region
- Premium Statistic Programmatic ad spend CAGR worldwide 2017-2028, by region
Leading markets
7
- Premium Statistic Leading programmatic markets worldwide 2024, by growth rate
- Premium Statistic Largest programmatic markets worldwide 2024
- Premium Statistic Largest programmatic markets in Africa 2024
- Premium Statistic Largest programmatic markets in Asia-Pacific 2024
- Premium Statistic Largest programmatic markets in Europe 2024
- Premium Statistic Programmatic ad spend in North America 2024, by country
- Premium Statistic Largest programmatic markets in Latin America 2024
Players
8
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
- Premium Statistic Leading header-bidding technologies worldwide 2024
- Premium Statistic Adform A/S revenue 2015-2023
- Premium Statistic Criteo revenue 2019-2023
- Premium Statistic HubSpot, Inc.'s revenue worldwide 2010-2023, by type
- Premium Statistic JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
- Basic Statistic Magnite revenue 2016-2023
- Premium Statistic Mobivsta ad tech revenue 2021-2023, by subsidiary
Connected TV (CTV)
6
- Premium Statistic Connected TV ad revenue worldwide 2014-2025
- Premium Statistic Open programmatic CTV ad spend worldwide Q3 2020-Q3 2023
- Premium Statistic Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide Q2 2024
- Premium Statistic CTV ad fraud worldwide 2020-2024
- Premium Statistic CTV ad fraud worldwide Q2 2024, by device
- Premium Statistic CTV ad fraud in selected markets worldwide Q2 2024
Digital out-of-home (DOOH)
5
- Premium Statistic Share of global marketers including or intending to add prDOOH to media plans 2024
- Premium Statistic Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
- Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2024
- Premium Statistic Top ways to measure prDOOH ads' attribution according to marketers worldwide 2024
- Premium Statistic Sustainability's relevance for marketers deciding to invest in prDOOH worldwide 2024
Marketer insights
6
- Premium Statistic Leading programmatic ad concerns worldwide 2024
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2024
- Premium Statistic Importance of sustainability in programmatic advertising worldwide 2024
- Premium Statistic Digital media monetization tactics used by retailers worldwide 2023
- Premium Statistic Marketing areas in which X (formerly Twitter) lacks effectivity 2023
- Premium Statistic Digital media importance among DMOs worldwide September 2023
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Taggify. (July 18, 2024). Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1538498/prdooh-share-worldwide/?__sso_cookie_checker=failed
Taggify. "Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024." Chart. July 18, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1538498/prdooh-share-worldwide/?__sso_cookie_checker=failed
Taggify. (2024). Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1538498/prdooh-share-worldwide/?__sso_cookie_checker=failed
Taggify. "Share of Programmatic (Prdooh) in Digital Out-of-home (Dooh) Advertising Spending Worldwide in 2023 and 2024." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1538498/prdooh-share-worldwide/?__sso_cookie_checker=failed
Taggify, Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024 Statista, https://www.statista.com/statistics/1538498/prdooh-share-worldwide/?__sso_cookie_checker=failed (last visited January 22, 2025)
Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024 [Graph], Taggify, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1538498/prdooh-share-worldwide/?__sso_cookie_checker=failed