This statistic shows the distribution of specialty food consumers in the United States as of 2021, by generation. During the survey, 81 percent of the Millennial respondents said that they were likely to purchase specialty foods.
Distribution of specialty food consumers in the U.S. as of 2021 by generation
Mintel selects survey respondents to be proportionally balanced to the U.S. adult population based on the key demographics of gender, age, household income and region.
Specialty foods are defined as foods or beverages of the highest grade, style, and/or quality in their respective categories. Their specialty nature derives from a combination of some or all of the following qualities: uniqueness, origin, processing method, design, limited supply, unusual application or use, extraordinary packaging, or channel of distribution/sales.
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Specialty Food Association. (September 30, 2021). Distribution of specialty food consumers in the U.S. as of 2021 by generation [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/196976/age-distribution-of-us-specialty-food-consumers-2010/?__sso_cookie_checker=failed
Specialty Food Association. "Distribution of specialty food consumers in the U.S. as of 2021 by generation." Chart. September 30, 2021. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/196976/age-distribution-of-us-specialty-food-consumers-2010/?__sso_cookie_checker=failed
Specialty Food Association. (2021). Distribution of specialty food consumers in the U.S. as of 2021 by generation. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/196976/age-distribution-of-us-specialty-food-consumers-2010/?__sso_cookie_checker=failed
Specialty Food Association. "Distribution of Specialty Food Consumers in The U.S. as of 2021 by Generation." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/196976/age-distribution-of-us-specialty-food-consumers-2010/?__sso_cookie_checker=failed
Specialty Food Association, Distribution of specialty food consumers in the U.S. as of 2021 by generation Statista, https://www.statista.com/statistics/196976/age-distribution-of-us-specialty-food-consumers-2010/?__sso_cookie_checker=failed (last visited April 03, 2025)
Distribution of specialty food consumers in the U.S. as of 2021 by generation [Graph], Specialty Food Association, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/196976/age-distribution-of-us-specialty-food-consumers-2010/?__sso_cookie_checker=failed
