Share of U.S. consumers planning to shop Thanksgiving sales 2023

Published by
Kasia Davies,
Jan 14, 2025
According to a survey carried out in the United States in October 2023, nearly 68 percent of shoppers stated that they planned to participate in Black Friday by shopping online. In contrast, under a third of U.S. consumers planned to shop in-store on this day.

Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2023

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Release date

October 2023

Region

United States

Survey time period

October 2023

Number of respondents

1,000+*

Age group

18 years and older

Supplementary notes

Original survey question: "Which of the following do you plan to participate in this year? Select all that apply."

*Response counts: male shoppers = 278, female shoppers = 753, other shoppers = 13.

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