Europe: most popular online retail categories 2011

Published by Statista Research Department, Mar 21, 2011
The figure shows the most popular online retail categories in Europe in January 2011, by reach of internet audiences. Within the retail category, the subcategory with the highest market penetration was comparison shopping, which reached 31.6 percent of the European market.

Most popular online retail categories in Europe as of January 2011, by reach of internet audiences

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2011

Region

Europe

Survey time period

January 2011

Age group

15 years and older

Special properties

Online audiences from home and work locations

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in Belgium "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in Belgium

Overview

6

E-commerce adoption

8

Leading websites

8

Online shopping behavior

5

Emerging trends

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in PolandDigital payments in PolandE-commerce in the United Kingdom (UK)BLIKE-commerce in the European Union
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.