This statistic displays the usage of content marketing strategies among marketers in the United Kingdom (UK) in 2017. Among marketers, 38 percent reported having a documented content marketing strategy.
Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017
* In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, the Association for Data-driven Marketing and Advertising (ADMA), and WTWH Media.
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Content Marketing Institute. (January 12, 2018). Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/290977/most-significant-content-marketing-challenges-in-the-uk/?__sso_cookie_checker=failed
Content Marketing Institute. "Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017." Chart. January 12, 2018. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/290977/most-significant-content-marketing-challenges-in-the-uk/?__sso_cookie_checker=failed
Content Marketing Institute. (2018). Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/290977/most-significant-content-marketing-challenges-in-the-uk/?__sso_cookie_checker=failed
Content Marketing Institute. "Share of Marketers Using a Content Marketing Strategy in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 12 Jan 2018, https://www.statista.com/statistics/290977/most-significant-content-marketing-challenges-in-the-uk/?__sso_cookie_checker=failed
Content Marketing Institute, Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/290977/most-significant-content-marketing-challenges-in-the-uk/?__sso_cookie_checker=failed (last visited January 24, 2025)
Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017 [Graph], Content Marketing Institute, January 12, 2018. [Online]. Available: https://www.statista.com/statistics/290977/most-significant-content-marketing-challenges-in-the-uk/?__sso_cookie_checker=failed
