This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.
Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
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Ipsos. (June 7, 2017). Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/?__sso_cookie_checker=failed
Ipsos. "Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation." Chart. June 7, 2017. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/?__sso_cookie_checker=failed
Ipsos. (2017). Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/?__sso_cookie_checker=failed
Ipsos. "Share of Consumers Paying Attention to Advertising on Different Media Worldwide as of October 2016, by Generation." Statista, Statista Inc., 7 Jun 2017, https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/?__sso_cookie_checker=failed
Ipsos, Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation Statista, https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/?__sso_cookie_checker=failed (last visited January 24, 2025)
Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation [Graph], Ipsos, June 7, 2017. [Online]. Available: https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/?__sso_cookie_checker=failed
