According to this Kantar survey from 2024, 7.4 million people are consuming this product with a frequency level of 'Light users'. In contrast, 2.2 million people have a frequency level of 'Heavy users'.
Number of female users of 'Hair Conditioning Treatments And Masks (Excluding Styling Products)' in Great Britain (GB) 2023, by frequency
(in 1,000s)
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Kantar. (July 2, 2024). Number of female users of 'Hair Conditioning Treatments And Masks (Excluding Styling Products)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/303480/hair-conditioning-treatments-and-masks-usage-by-type-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of female users of 'Hair Conditioning Treatments And Masks (Excluding Styling Products)' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/303480/hair-conditioning-treatments-and-masks-usage-by-type-in-the-uk/?__sso_cookie_checker=failed
Kantar. (2024). Number of female users of 'Hair Conditioning Treatments And Masks (Excluding Styling Products)' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/303480/hair-conditioning-treatments-and-masks-usage-by-type-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of Female Users of 'hair Conditioning Treatments And Masks (Excluding Styling Products)' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/303480/hair-conditioning-treatments-and-masks-usage-by-type-in-the-uk/?__sso_cookie_checker=failed
Kantar, Number of female users of 'Hair Conditioning Treatments And Masks (Excluding Styling Products)' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/303480/hair-conditioning-treatments-and-masks-usage-by-type-in-the-uk/?__sso_cookie_checker=failed (last visited January 23, 2025)
Number of female users of 'Hair Conditioning Treatments And Masks (Excluding Styling Products)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/303480/hair-conditioning-treatments-and-masks-usage-by-type-in-the-uk/?__sso_cookie_checker=failed