TV advertising spending in Brazil 2022-2023, by type

Published by
J. G. Navarro,
Jan 8, 2025

In 2023, TV advertising spending in Brazil amounted to approximately 34.84 billion Brazilian reals, up about five percent from 33.2 billion reals a year earlier. The values include free-to-air TV, pay TV, and TV product placement.

TV advertising spending in Brazil in 2022 and 2023, by type (in billion Brazilian reals)

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Release date

January 2025

Region

Brazil

Survey time period

2022 and 2023

Special properties

including free TV, pay TV, and TV product placement

Supplementary notes

The source provides no release date; the date displayed is the access date.
Numbers have been rounded.

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Overview

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Advertising market in Brazil

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Agencies

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Digital advertising

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Traditional advertising

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Consumer insights

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Further related statistics

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TV advertising worldwideAdvertising in the United StatesTelevision in the United StatesTelevision industry worldwideAdvertising worldwide
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