Goals achieved with use of B2C content marketing North America 2022
In a mid-2022 survey, B2C marketing professionals predominantly from North America were asked about what they thought were the main organizational goals they achieved owing to content marketing. According to 81 percent of respondents the use of content marketing helped their company create brand awareness, and an additional 77 percent said they were able to build credibility and/or trust as a result of content marketing efforts.
