The statistic shows the leading customer marketing metrics according to B2B marketers in the United States as of the first quarter of 2016. During the survey, 44 percent of responding B2B professionals said that content conversions was the most important metric to measure their end-to-end customer experience marketing success.
Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
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Kapost. (May 4, 2016). Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/?__sso_cookie_checker=failed
Kapost. "Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016." Chart. May 4, 2016. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/?__sso_cookie_checker=failed
Kapost. (2016). Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/?__sso_cookie_checker=failed
Kapost. "Leading Customer Marketing Metrics Used by B2b Marketers in The United States as of 1st Quarter 2016." Statista, Statista Inc., 4 May 2016, https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/?__sso_cookie_checker=failed
Kapost, Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016 Statista, https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/?__sso_cookie_checker=failed (last visited January 21, 2025)
Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016 [Graph], Kapost, May 4, 2016. [Online]. Available: https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/?__sso_cookie_checker=failed