After experiencing a brief jolt from the COVID pandemic, the out-of-home (OOH) advertising industry in China has been recovering slowly. In 2024, the market size of OOH ads nudged 90 billion yuan, and it was expected to pass the 100 billion yuan mark within two years.
Market size of out-of-home (OOH) advertising in China from 2019 to 2023, with forecasts until 2028
(in billion yuan)
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China Advertising Association. (April 23, 2024). Market size of out-of-home (OOH) advertising in China from 2019 to 2023, with forecasts until 2028 (in billion yuan) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/387037/outdoor-advertising-expenditures-china/
China Advertising Association. "Market size of out-of-home (OOH) advertising in China from 2019 to 2023, with forecasts until 2028 (in billion yuan)." Chart. April 23, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/387037/outdoor-advertising-expenditures-china/
China Advertising Association. (2024). Market size of out-of-home (OOH) advertising in China from 2019 to 2023, with forecasts until 2028 (in billion yuan). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/387037/outdoor-advertising-expenditures-china/
China Advertising Association. "Market Size of Out-of-home (Ooh) Advertising in China from 2019 to 2023, with Forecasts until 2028 (in Billion Yuan)." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/387037/outdoor-advertising-expenditures-china/
China Advertising Association, Market size of out-of-home (OOH) advertising in China from 2019 to 2023, with forecasts until 2028 (in billion yuan) Statista, https://www.statista.com/statistics/387037/outdoor-advertising-expenditures-china/ (last visited January 06, 2025)
Market size of out-of-home (OOH) advertising in China from 2019 to 2023, with forecasts until 2028 (in billion yuan) [Graph], China Advertising Association, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/387037/outdoor-advertising-expenditures-china/
