This statistic shows the distribution of advertising spending in South Africa in 2015, broken down by medium. TV made 53.6 percent of the spend that year.
Distribution of advertising expenditure in South Africa in 2015, by medium
The source provides the following information:
"[Data is] before discounts, except for outdoor, which is after discounts; excludes promotion costs; includes agency commission of 16.5 percent; figures have been adjusted to exclude self-promotion (...); internet includes desktop only."
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Zenith. (October 15, 2016). Distribution of advertising expenditure in South Africa in 2015, by medium [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/?__sso_cookie_checker=failed
Zenith. "Distribution of advertising expenditure in South Africa in 2015, by medium ." Chart. October 15, 2016. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/?__sso_cookie_checker=failed
Zenith. (2016). Distribution of advertising expenditure in South Africa in 2015, by medium . Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/?__sso_cookie_checker=failed
Zenith. "Distribution of Advertising Expenditure in South Africa in 2015, by Medium ." Statista, Statista Inc., 15 Oct 2016, https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/?__sso_cookie_checker=failed
Zenith, Distribution of advertising expenditure in South Africa in 2015, by medium Statista, https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/?__sso_cookie_checker=failed (last visited January 24, 2025)
Distribution of advertising expenditure in South Africa in 2015, by medium [Graph], Zenith, October 15, 2016. [Online]. Available: https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/?__sso_cookie_checker=failed
