This statistic gives information on the attractiveness of a brand's social media page to consumers worldwide in 2014. The survey revealed that 33 percent of consumers' visit a brand's social media page because they are interested in new product offerings.
What attracts you to visit a particular brand's social media page?
Characteristic
Share of respondents
Attractive deals/promotions/sales
50%
Interested in new product offerings
33%
Received a promotion via email or text/SMS message
27%
To research products on social media before I buy them
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Apparel Magazine. (March 31, 2015). What attracts you to visit a particular brand's social media page? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/428126/attractiveness-of-a-brand-s-social-media-page-by-consumers-worldwide/
Apparel Magazine. "What attracts you to visit a particular brand's social media page?." Chart. March 31, 2015. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/428126/attractiveness-of-a-brand-s-social-media-page-by-consumers-worldwide/
Apparel Magazine. (2015). What attracts you to visit a particular brand's social media page?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/428126/attractiveness-of-a-brand-s-social-media-page-by-consumers-worldwide/
Apparel Magazine. "What Attracts You to Visit a Particular Brand's Social Media Page?." Statista, Statista Inc., 31 Mar 2015, https://www.statista.com/statistics/428126/attractiveness-of-a-brand-s-social-media-page-by-consumers-worldwide/
Apparel Magazine, What attracts you to visit a particular brand's social media page? Statista, https://www.statista.com/statistics/428126/attractiveness-of-a-brand-s-social-media-page-by-consumers-worldwide/ (last visited January 08, 2025)
What attracts you to visit a particular brand's social media page? [Graph], Apparel Magazine, March 31, 2015. [Online]. Available: https://www.statista.com/statistics/428126/attractiveness-of-a-brand-s-social-media-page-by-consumers-worldwide/
