Reach of marketers in radio advertising in Germany according to ma 2024 Audio II

Published by
Kasia Davies,
Oct 25, 2024

In 2024, RMS had the highest gross reach among German radio marketers, with around 9.7 million listeners per average hour. Around 5.03 million of these were from the advertising-relevant target group. Radio marketers ARD Media had around 9.4 million listeners, putting it in second place ahead of Studio Gong with just under 2.5 million listeners.

ma 2024 Audio II: gross reach of radio marketers in Germany (in 1,000)

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Release date

July 2024

Region

Germany

Survey time period

December 2023, January and February 2024

Age group

14 years and older

Special properties

Number of listeners per average hour; Monday to Friday; 6 am to 6 pm

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Statistics on " Radio advertising in Germany "

The most important statistics
The most important statistics
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Other statistics that may interest you Radio advertising in Germany

Overview

7

Reach

6

Revenues and investments

5

Brand advertising

8

Further related statistics

16

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Statistics

Topics

Advertising in GermanyAdvertising in EuropeAdvertising in the NordicsAdvertising in PolandAdvertising and market research companies in Italy
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