Video ad viewability rates worldwide 2022, by device

Published by
Michele Majidi,
Jun 20, 2023
In the first half of 2022, the global viewability rate of desktop video ads stood at 77 percent, which means that 77 percent of display ads on desktop devices were in view in the measured period. The same was true for 80.1 percent of mobile web video ads and 83.7 percent of in-app video ads.

Digital video advertising viewability rates worldwide in 1st half 2022, by device

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

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