Usage of social media to assist U.S. back-to-school shopping 2011-2024

Published by Statista Research Department, Sep 3, 2024

In 2024, roughly a third of parents planned to use social media to assist them during their back-to-school shopping. At 21 percent, 2023 had a lower share of U.S. consumers using social media for such purposes, compared to the last few years.

Share of consumers who planned to use social media to assist while shopping for back-to-school products in the United States from 2011 to 2024

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Release date

2024

Region

United States

Survey time period

May 22 to 30, 2024

Number of respondents

1,198 respondents

Special properties

Parents of school-aged children, with respondents having at least one child attending school in grades K to 12 this fall

Method of interview

Online panel

Supplementary notes

Date and study characteristics apply to the 2024 survey. Previous years were conducted among similarly large samples.

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Overview

6

Average spending

5

Consumer behavior

8

Shopping time period and locations

6

Impact of inflation

3

Further related statistics

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Topics

Back-to-school U.S. Christmas season shoppingCollege & UniversityInflation worldwideU.S. Gen Z & millennials: consumer goods and shopping behavior
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