ASOS UK revenue 2023

In the United Kingdom (UK), the annual revenue of ASOS increased for the financial years 2013 to 2022. As of 2023, the online fashion retailer's revenue decreased, reaching a total of 1.55 billion British pounds, down from the previous two years.

The European fashion scene

When it comes fashion retail worldwide, consumers in Europe still preferred to shop in physical stores, with only around 19 percent shopping online. In spite of this, a projection of online revenue of fashion retail in Europe revealed that the market is set to grow continuously in the coming years. Compared to shoes and accessories, apparel makes up most of this revenue.

Zooming in on ASOS

Among leading fashion websites in the UK, in 2024 asos.com ranked second with over seven percent share of voice. Additionally, the ASOS website attracted more than 59 million visits in May 2024. When looking at the popularity of ASOS in its home market, while around 87 percent of UK shoppers have heard of ASOS, only 39 percent stated that they like the brand.

Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2023 (in million GBP)

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Release date

November 2023

More information

Region

United Kingdom

Survey time period

Financial year 2012 to 2023*

Supplementary notes

* Financial years end August 31st of each respective year.
Total revenues include retail sales, delivery receipts, third-party revenues and internal revenues.
Data for previous years has been taken from previous annual reports by the source.
** Data for years 2016 to 2020 is not shown in full. Numbers have been rounded.
***The 2023 financial year was measured from September 1, 2022 to September 3, 2023.

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