Vitamins and minerals sales value in Great Britain 2009-2024

Published by
Matej Mikulic,
Mar 28, 2025

The sales value of over-the-counter vitamins and minerals in Great Britain was 650 million British pounds in 2024. This represented a significant increase compared to the previous year. The sales value of OTC vitamins and minerals has generally increased since 2009.

OTC medicine market in Great Britain

Vitamins and minerals had the third-highest sales value in 2024, when broken down by drug categories. Pain relief medication was the category with the highest sales value, at approximately 860 million British pounds. Cough, cold and sore throat medication followed with a sales value of around 680 million British pounds. Overall, the sales value of OTC drugs has increased from 1.65 billion British pounds in the year 2000 to over four billion British pounds in 2024. 

Growth of other OTC categories

At eight percent, the vitamins and minerals OTC category had one of the highest sales growth values in Great Britain between 2023 and 2024. Cough and cold OTC products saw the highest growth rate among OTC categories from 2023 to 2024, at nine percent.

Sales value of vitamins and minerals in Great Britain from 2009 to 2024 (in million GBP)

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Release date

March 2025

Region

United Kingdom (Great Britain)

Survey time period

2009 to 2024

Supplementary notes

Sales data is for all outlets excluding health food stores. This statistics was assembled from several PAGB annual highlights. There is no information about previous years' data being restated.

Data for 2015 and 2016 covering 52 week period ending April 23, of respective year.

Data from 2009 to 2013 taken from annual review's previously published by the source. This statistic was assembled from several PAGB annual highlights. There is no information about previous years' data being restated.

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