Customer frequency development in the retail sector in Germany 2024

Published by Statista Research Department, Dec 10, 2024

This statistic shows the results of a survey on the customer frequency development in the retail sector in Germany in from 2015 to 2024. That year, 24 percent of German retailers stated that customer traffic had significantly decreased over the past two years.

How would you evaluate the customer frequency development at your location over the past two years?

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2024

Region

Germany

Survey time period

2015 to 2024

Supplementary notes

* Figures preceding 2020 were recorded before the coronavirus (COVID-19) pandemic.

Figures preceding 2017 are based on earlier source information.

2021: no figures available from the source.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Retail in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Retail in Germany

Overview

7

Economic situation

8

Sales revenue

8

Companies and employees

8

Distribution channels

5

E-commerce

5

Further related statistics

15

Further Content: You might find this interesting as well

Statistics

Topics

Retail in GermanyRetail market worldwideRetail trade in EuropeRetail market in the United StatesRetail chains in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.