Market share of selected grocery retailers in Denmark 2023

Based on sales, the Salling Group had a market share of slightly more than 36 percent in Denmark in 2023. It was ahead of Coop, Reitangruppen and some others. Formerly known as Dansk Supermarked Group, the Salling Group operates the stores Bilka, Føtex, Netto, BR and Salling. Additionally, the group consists of several online shops as well as franchises. In the period from 2012 to 2022, the retailer’s net revenue increased constantly. By the end of this period, the company generated a net revenue of just over 66 billion Danish kroner.

Second-largest player: Coop 

In the same year, Coop Danmark’s market share, based on sales, amounted to 28 percent. But in contrast to the Salling Group’s net revenue, the net revenue of Coop Danmark decreased until 2019. In 2012, it was approximately 40 billion Danish kroner and declined steadily to around 37 billion Danish kroner in 2019. In the years that followed, it grew again to approximately 40 billion Danish kroner.

 Retailer’s market share in Sweden

The Swedish food and health retailer ICA had by far the largest market share in the country in 2022. It reached almost 50 percent and was followed by the Axfood Group, Coop, Lidl, and City Gross.