This statistic shows the result of a survey on the share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media. During the period under survey, roughly 74 percent of the respondents found the online presence of regional newspapers like Helsingin Sanomat trustworthy and as sources for good content.
Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media
Characteristic
Share of respondents
Yle.fi
81%
Regional newspaper online presence (Helsingin Sanomat, Kaleva among others)
74%
Wikipedia
43%
Commercial TV media (MTV3.fi, nelonen.fi and similar)
39%
Iltalehti and Iltasanomat
33%
Magazine online presence (Me naiset, Suomen kuvalehti, Tieteen kuvalehti, Tekniikan maailma among others)
29%
Other
5%
"Alternative media" (MV-lehti, uberuutiset, Magneettimedia, Finnleaks among others)
3%
Celebrity and entertainment magazines (Seiska, Hymy, Alibi among others)
According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17 years (n= 2244), 18 to 22 years (n= 1822) and 23 to 29 years (n= 1454).
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ebrand Suomi Oy, & City of Oulu. (September 1, 2016). Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/602562/trustworthy-online-media-among-young-people-in-finland/?__sso_cookie_checker=failed
ebrand Suomi Oy, und City of Oulu. "Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media." Chart. September 1, 2016. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/602562/trustworthy-online-media-among-young-people-in-finland/?__sso_cookie_checker=failed
ebrand Suomi Oy, City of Oulu. (2016). Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/602562/trustworthy-online-media-among-young-people-in-finland/?__sso_cookie_checker=failed
ebrand Suomi Oy, and City of Oulu. "Share of Young People Perceiving Various Online Media as Trustworthy and as Sources for Good Content in Finland in 2016, by Type of Media." Statista, Statista Inc., 1 Sep 2016, https://www.statista.com/statistics/602562/trustworthy-online-media-among-young-people-in-finland/?__sso_cookie_checker=failed
ebrand Suomi Oy & City of Oulu, Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media Statista, https://www.statista.com/statistics/602562/trustworthy-online-media-among-young-people-in-finland/?__sso_cookie_checker=failed (last visited April 03, 2025)
Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media [Graph], ebrand Suomi Oy, & City of Oulu, September 1, 2016. [Online]. Available: https://www.statista.com/statistics/602562/trustworthy-online-media-among-young-people-in-finland/?__sso_cookie_checker=failed