Life insurance brand competitiveness index in South Korea 2024

Published by L. Yoon, Dec 27, 2024

According to the National Brand Competitiveness Index of life insurance brands in South Korea in 2024, Samsung Life Insurance ranked first among life insurance brands, with the brand competitiveness index measured at 81 out of 100.

National Brand Competitiveness Index of life insurance brands in South Korea in 2024

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Release date

August 2024

Region

South Korea

Survey time period

2024

Supplementary notes

Released date is the date of access.
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

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