In 2023, Snap Inc reported over 1.1 billion U.S. dollars in sales and marketing expenditure, up slightly from 1.1 billion USD in the previous year. The most significant year on year increase that the camera and social media company has seen in sales and marketing expenditure was from 2016 to 2017, when expenses rose by almost 400 million U.S. dollars.
Annual sales and marketing expenditure of Snap from 2015 to 2023
(in million U.S. dollars)
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Snap Inc.. (February 7, 2024). Annual sales and marketing expenditure of Snap from 2015 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/668082/annual-snap-marketing-spend/?__sso_cookie_checker=failed
Snap Inc.. "Annual sales and marketing expenditure of Snap from 2015 to 2023 (in million U.S. dollars)." Chart. February 7, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/668082/annual-snap-marketing-spend/?__sso_cookie_checker=failed
Snap Inc.. (2024). Annual sales and marketing expenditure of Snap from 2015 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/668082/annual-snap-marketing-spend/?__sso_cookie_checker=failed
Snap Inc.. "Annual Sales and Marketing Expenditure of Snap from 2015 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/668082/annual-snap-marketing-spend/?__sso_cookie_checker=failed
Snap Inc., Annual sales and marketing expenditure of Snap from 2015 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/668082/annual-snap-marketing-spend/?__sso_cookie_checker=failed (last visited January 22, 2025)
Annual sales and marketing expenditure of Snap from 2015 to 2023 (in million U.S. dollars) [Graph], Snap Inc., February 7, 2024. [Online]. Available: https://www.statista.com/statistics/668082/annual-snap-marketing-spend/?__sso_cookie_checker=failed
