General insurance brand competitiveness index in South Korea 2024

Published by L. Yoon, Dec 27, 2024

According to the National Brand Competitiveness Index of general insurance brands in South Korea in 2024, Samsung Fire & Marine Insurance ranked first with a brand competitiveness index of 78 out of 100.

National Brand Competitiveness Index of general insurance brands in South Korea in 2024

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Release date

August 2024

Region

South Korea

Survey time period

2024

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

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